Marketing Coordinator

Vertical Builders

Marketing Coordinator

Location: Remote / Must Work Standard U.S. Eastern Time Business Hours

Support the Digital Presence Behind Homes for Life

Vertical Builders is a fast-paced, growing homebuilder serving the Richmond Metro area and surrounding Central Virginia communities. We are a fun, team-based company that values proactive people, strong communication, accountability, honesty, customer focus, and hard work. As we continue to grow, we are looking for a detail-oriented Marketing Coordinator who can help keep our digital presence, marketing assets, lead pipelines, and reporting organized and moving forward.

Vertical Builders is looking for a remote Marketing Coordinator to support the daily execution of our digital marketing operations. This role will help maintain our online presence, support website and content updates, organize marketing assets, monitor leads and reviews, coordinate with outside marketing vendors, and provide reporting support to the Sales & Marketing Manager. This is a great fit for someone who enjoys writing, organization, digital marketing, CRM accuracy, and making sure marketing tasks are completed on time and with attention to detail.

Key Responsibilities

• Monitor Google Business Profiles, Houzz, and social media channels daily
• Draft professional, keyword-conscious responses to Google reviews and social engagement
• Support campaigns to transfer historical reviews from GuildQuality to Google Business Profile
• Write and organize blog posts, county landing pages, AEO articles, e-books, and Knowledge Hub content
• Format, proofread, and publish approved website content within expected timelines
• Update active community pages with current lot availability, pricing, and related information
• Maintain image libraries, floor plans, marketing assets, and campaign documentation
• Monitor incoming digital leads to ensure proper categorization, tagging, assignment, and follow-up visibility
• Audit automated email and text sequences inside the CRM to support consistent lead nurturing
• Review search query reports and flag unnecessary ad spend, junk clicks, competitor clicks, or negative keyword opportunities
• Prepare a weekly Marketing Analytics Dashboard tracking PPC ad spend, cost-per-click, lead volume, and related marketing metrics
• Coordinate with outsourced marketing vendors and help hold partners accountable for deliverables
  
  

Qualifications

• 2-3 years of experience as a Remote Digital Marketing Assistant, Virtual Assistant, Marketing Coordinator, or Administrative Specialist
• Ability to work full-time during standard U.S. Eastern Time business hours
• Strong written and verbal English communication skills
• Strong copywriting, proofreading, storytelling, grammar, and professional public messaging skills
• Experience with CRM systems such as HubSpot preferred
• Experience with website CMS platforms such as WordPress or Webflow preferred
• Foundational understanding of local SEO, Google Business Profile management, and keyword placement
• Comfortable organizing marketing data, reports, digital assets, and repeatable workflows
• High attention to detail, strong follow-through, and ability to manage recurring tasks accurately
• Positive, proactive, adaptable, and team-oriented mindset
• Customer-focused approach to public messaging, reviews, and brand communication
• Ability to take ownership of work, stay accountable, and communicate honestly when priorities shift
• Experience in residential homebuilding, real estate, or construction is preferred but not required
  
  

Company Core Values

• Be Proactive: Stay self-motivated, take initiative, and do what it takes to keep work moving forward.
• Stay Accountable: Own your work, follow through, and take pride in doing the right thing even when no one is watching.
• Choose Honesty: Let truth guide your words, actions, communication, and reporting.
• Have Fun: Enjoy your day, celebrate your teammates, and bring a positive attitude to the work.
• Put Customers First: Treat customers like VIPs and help deliver the professional, helpful experience they deserve.
• Work Hard, Reap Rewards: Give your best effort every day and take pride in the impact your work creates.
  
  

Pay And Benefits

• Recommended hourly range: $12-$15/hr, depending on experience
• Remote position
• Full-time schedule aligned with U.S. Eastern Time business hours
• Opportunity to support a growing homebuilder and contribute directly to marketing organization, lead flow, and online visibility
  
  

Why Vertical Builders

At Vertical Builders, your work will help support the digital presence and lead generation systems behind a growing homebuilder. You will play an important role in keeping marketing content accurate, reviews organized, campaigns visible, and lead data clean. This is a great opportunity for someone who enjoys structure, writing, digital marketing, and cross-team coordination. If you are proactive, detail-oriented, accountable, honest in your communication, and excited to support a company that values teamwork, customer care, and continuous improvement, Vertical Builders could be the right fit.

Vertical Builders is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Vertical Builders encourages applications from qualified candidates of all backgrounds and experiences.