Product Marketing Coordinator - Hand Tools

Hand Tools Product Coordinator

This role can be based in Sao Paulo, Brazil or Bogota , Colombia

Come build something that matters

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job

In this role, you will be responsible for developing product strategies to drive growth and profitability (cost/spec-to-market) for Hardlines Categories (Sockets, Wrenches, Sets, Pliers, Screwdrivers, Hex Keys, Torque Wrenches) under STANLEY/BDK (this business currently makes $44m yearly and is expected to present aggressive growth rates in the next years) Brands across LAG region. Increase vitality rate, by managing short- and long-term roadmaps according to the end-user needs, supporting POP material and content creation, in cooperation with commercialization team and leading cross-functional initiatives through the Product Development Process.

General Responsibilities

• Execute New Product Development projects, facilitating a cross functional team to develop detailed action plans to drive new products through the organization, according to the region legal requirements
• Gain relevant understanding of legal requirement of assigned categories
• Create Innovation within product lines
• Identify and execute plans to deliver productivity in the category
• Develop and execute a product line strategy for assigned category/brand
• Responsible for assisting Global teams in delivering new products
• Collaborate in building financial analysis (ROC - Return On Capital) for Potential New Products.
• Closely Collaborate in developing SKUs creation and all marketing materials, including packaging, presentations, merchandising, and other collaterals to commercially launch new products.
• Support in the construction and maintenance of the Product Information Management (PIM) Platform for the related categories.
• Collaborate in end-user research of New Product Development projects, and work with engineers to ensure successful translation of end-user insights to products/solutions.
• Conduct field tests for new product development projects
• Gain deep understanding of the market, consumer, competitors to support product strategy aligned with needs of end users and customers
• Conducting a comprehensive analysis of competitors' products, comparing them to our own offerings, to influence the development of new product features and to create a compelling value proposition, key messages on how to outperform competitors.
• Actively engage with in-country product marketing to ensure successful product launch execution

Required Qualifications:

• At least 3 years of marketing, sales, or engineering experience, product management experience preferred.
• At Least 3 years of experience in doing business in Latin America
• Knowledge of tools business, mainly in the Mechanic Tools (Sockets & Wrenches and Pliers & Screwdrivers)
• Automotive Business knowledge is a plus
• Having worked in global organization is a plus
• Bachelor’s degree in business administration, Engineering, Marketing Management, or related field.
• Strong project management skills – PMO education is a plus
• Ability to prioritize and ensure execution of the plan
• Excellent oral/written communication skills in Spanish and English, Portuguese a plus (for non-Portuguese speakers)
• Ability to present complex material to a wide range of audiences
• Strong interpersonal skills including creativity, decisiveness, agility, multi-tasking, proactivity, prioritization, among others, in a very fast paced working environment.
• Strong knowledge of financials

Stanley Black & Decker is an Affirmative Action and Equal Opportunity Employer and encourages applications from women, veterans, and minorities.

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