Commercial Manager
Responsibilities
Tareas clave
Tareas clave
- Commercial & Relationship Management
- Lead and strengthen relationships with KDMs, KOLs, and customer management structures.
- Establish and maintain strategic partnerships with key accounts and large customers.
- Negotiate public tenders and private lab agreements.
- Lead periodic client presentations (Scanner) on KPIs, trends, and opportunities.
- Market Growth & Strategy
- Develop and implement commercial strategies focused on Value Selling.
- Identify unmet needs and provide cost-effective solutions.
- Monitor competitor activities and define strategic responses.
- Drive expansion and execution of projects in key accounts (Big Projects).
- Financial & Profitability Management
- Ensure account and project profitability.
- Prepare and present monthly forecasts with in-depth account reviews.
- Exceed financial KPIs (budget, DSO, profitability per client).
- Guarantee installed base productivity and timely portfolio collection.
- Operational & Project Execution
- Ensure on-time implementation of projects with the Project Manager.
- Coordinate with Application Specialists to guarantee efficient system installations.
- Ensure compliance with agreements, service levels, and quality standards.
- Knowledge & Capability Development
- Maintain deep knowledge of products, IVD market, and health economics impact.
- Participate in Werfen Academy and continuous learning programs.
- Align internal resources (PMs, specialists, technical support) for projects and problem-solving.
- Leadership & Culture
- Lead the commercial team by fostering a high-performance, results-driven mindset.
- Promote and embody Werfen’s values and Code of Ethics.
- Inspire and develop the team while strengthening Werfen’s culture across markets.
- The Commercial Director will interact and collaborate closely with different areas across the organization, including:
- Project Managers and Marketing Leads – to align strategies, campaigns, and execution of projects.
- Commercial Technical Specialists & Technical Support Team – to ensure customer satisfaction and successful system implementation.
- IT Specialists – to support digital tools, reporting, and process optimization.
- HR Department – for talent development, training, and organizational alignment.
- Finance Manager – to track budget, profitability, forecasts, and ensure financial compliance.
- Tender Area – to lead and negotiate public and private bidding processes.
- General Manager – to ensure alignment with company strategy and business objectives.
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