Sr Paid Media Specialist

Hi there! We are South and our client is looking for a !

Note To Applicants

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
• Note: If you're hired for this role, you may be asked to update your LinkedIn profile :)
  
  

Position Overview

We are seeking a Senior Paid Social Media Specialist to lead performance marketing efforts across Meta Ads (Facebook/Instagram), TikTok, LinkedIn, Reddit, and Google Ads for a portfolio of high-growth brands. This senior-level role requires at least 5 years of hands-on campaign management experience and a strong track record driving measurable results for eCommerce and DTC brands.

The ideal candidate is strategic, data-driven, creative, and comfortable owning end-to-end paid media strategy. This role involves collaboration with creative, analytics, sales, and leadership teams, along with direct client-facing responsibilities. A proactive mindset and the ability to execute independently are essential.

Key Responsibilities

• Lead strategy, execution, and optimization of paid campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and Reddit
• Manage performance KPIs including ROAS, CPA, MER, LTV, and AOV for eCommerce and DTC clients
• Develop media plans, forecasts, budgets, and testing roadmaps aligned with client goals
• Serve as the primary client contact for paid media initiatives, including leading strategy calls and performance reviews
• Build and present data-driven performance reports using GA4, Meta Ads Manager, Google Ads, Looker Studio, and Sheets
• Collaborate with creative teams on ad concepting, creative briefs, and performance-driven iterations
• Launch and optimize affiliate marketing programs aligned with paid strategies
• Test and implement emerging AI tools for optimization, attribution, reporting, and creative development
• Support sales and leadership teams in pitches, strategy presentations, and client meetings (travel up to 10–20%)
• Stay ahead of industry trends, platform updates, and performance marketing best practices
• Mentor junior team members as needed
• Ensure best practices in audience segmentation, bidding strategies, campaign structure, and budget pacing
  
  

Required Qualifications

• 5+ years of direct, hands-on management of Google Ads and Meta Ads campaigns
• Proven success driving performance for eCommerce or DTC brands
• Strong understanding of conversion tracking, GA4, attribution models, and paid media analytics
• Excellent client-facing communication and presentation skills
• Advanced proficiency in Excel/Google Sheets, Looker Studio, and native ad platform reporting tools
• Experience managing affiliate campaigns
• Experience with OPE/Medicare campaigns
• Strong analytical skills with a data-first decision-making approach
• Excellent time management, independence, and self-motivation
• Ability to travel occasionally for meetings and events
• Familiarity with AI-based reporting solutions and machine learning dashboards
  
  

Preferred Qualifications

• Experience in a digital agency or managing multiple accounts simultaneously
• Familiarity with Shopify, Klaviyo, ReCharge, or similar eCommerce tools
• Experience with creative testing frameworks, A/B testing, and CRO
• Exposure to additional paid channels such as Pinterest, Bing, TikTok Ads, or programmatic
  
  

Who Should Not Apply

• Individuals without direct Google or Meta Ads hands-on experience
• Candidates who require close supervision or daily direction
• Anyone uncomfortable presenting to clients or stakeholders
• Those unfamiliar with eCommerce or DTC KPIs
• Candidates unable to travel occasionally
  
  

Compensation: $4,000 USD/Month

USA Time Zone