Empleos

Marketing manager,TLA

Publicado hace 8 días
Mindray
Job Responsibilities

  • Manage the full product lifecycle of Mindray IVD TLA/IT solutions within the Latam market, ensuring alignment with regional LATAM strategy.
  • Develop local product marketing plans and go-to-market strategies to support the team in achieving business targets.
  • Build product sales enablement toolkits and deliver product training to internal teams and external distributors.
  • Identify and interpret customer needs, working closely with regional teams and upstream/downstream departments to drive product iterations that address local market requirements.
  • Provide pre-sales technical marketing support for key TLA projects, including solution briefs, competitive comparison materials, and tender/bidding documentation.

Qualifications

  • Bachelor's degree or above in Information Technology, Biomedical Engineering, Bioelectronics, or a related field.
  • At least 3 years of experience in IVD/laboratory TLA/IT product marketing and sales, product management, or related services.
  • Proficient in English as a working language, with willingness and ability to travel for business.
  • Familiarity with total laboratory automation (TLA) business logic; knowledge of LIS, middleware, and instrument integration is preferred; solid understanding of clinical laboratory workflows.
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