Conversion Rate Optimization Manager – Remote

• Full-time | 100% Remote (CET-aligned)
• Growth-minded, data-driven & execution-focused
  
  

KNN Digital Media is a global eCommerce company founded by former Google executives. We use performance marketing, media, and machine learning to drive measurable growth across a portfolio of in-house and affiliate brands, including our flagship brand in the health and wellness space, Vitalyra Health.

We're looking for a Conversion Rate Optimization (CRO) Manager to join our eCommerce team and take ownership of identifying and executing growth opportunities across our landing pages, product pages, funnels, checkout, and post-purchase experiences.

This is a hands-on role combining CRO, growth, experimentation, analytics, and eCommerce optimization. You will identify the biggest growth opportunities, determine what to test next, prioritize initiatives based on potential impact, and take them from idea through execution and analysis.

You will have direct accountability for improving key eCommerce metrics including conversion rate, AOV, and Subscribe & Save take rate.

Why you’ll love working with KNN Digital Media

• Join a high-performing team led by former Google leaders
• Be part of a fast-scaling global eCommerce company with clear growth opportunities
• Enjoy a high level of autonomy while collaborating with a smart, international team
• 100% remote role
• Work in a results-driven environment where your impact is visible and measurable
  
  

How You’ll Contribute

As part of the eCommerce team, you will own CRO and growth initiatives across the customer journey, combining data, experimentation, and hands-on execution to identify and implement opportunities for growth.

CRO Strategy & Growth

• Own the CRO roadmap across landing pages, product pages, funnels, checkout, and post-purchase experiences
• Identify, propose, and prioritize what to test next based on expected business impact
• Develop and manage A/B tests, from hypothesis and setup through analysis and implementation
• Analyze customer behavior and funnel performance to identify friction points and growth opportunities
• Turn test results and insights into actionable improvements and future experiments
• Continuously identify opportunities to improve CVR, AOV, Subscribe & Save take rate, and other relevant eCommerce metrics
  
  

Landing Page & Shopify Execution

• Define, create, and optimize conversion-focused landing pages using page builders such as GemPages, PageFly, or similar tools
• Make front-end modifications to Shopify product pages and other web experiences when required
• Translate CRO hypotheses, campaign requirements, and business needs into effective page structures and customer experiences
• Lead landing page and web optimization initiatives from concept through launch and performance analysis
• Manage landing page requests from Marketing while proactively identifying new opportunities for growth and optimization
• Coordinate with Content, Design, Development, and Marketing when additional support is required
• Ensure alignment between acquisition campaigns, messaging, offers, landing pages, and the overall customer journey
  
  

Testing, Analytics & Continuous Improvement

• Build and maintain a structured pipeline of A/B tests and CRO initiatives
• Define clear hypotheses, success metrics, and expected outcomes for each experiment
• Set up, manage, and evaluate A/B tests using appropriate experimentation tools
• Use analytics and user behavior data to understand performance and make informed CRO decisions
• Work with tools such as GA4, Triple Whale, Hotjar, or similar analytics and behavior platforms
• Analyze test results and translate findings into concrete optimization actions
• Monitor funnel performance and identify opportunities across acquisition, product pages, checkout, and post-purchase
• Share results, learnings, and recommendations with relevant teams
• Stay up to date with CRO, eCommerce, growth, UX, and experimentation best practices
  
  

AOV, Checkout & Post-Purchase Optimization

• Identify and implement opportunities to increase AOV throughout the customer journey
• Optimize checkout, upsell, cross-sell, and post-purchase experiences
• Develop and test initiatives to improve Subscribe & Save adoption
• Work with relevant checkout and post-purchase tools to implement and test optimization initiatives
• Continuously evaluate the customer journey to identify additional revenue and conversion opportunities
  
  

Cross-Functional Collaboration

• Work closely with Marketing to understand campaigns, traffic sources, audiences, and landing page needs
• Collaborate with Content and Design on messaging and creative approaches that support conversion
• Coordinate with Development when more complex technical implementation is required
• Take ownership of initiatives from idea through implementation, measurement, and iteration
• Provide clear visibility on CRO priorities, progress, results, and learnings
  
  

KPIs

• Conversion Rate (CVR)
• Average Order Value (AOV)
• Subscribe & Save take rate
• A/B testing and experimentation impact
• Landing page and funnel performance
• Conversion improvements generated through CRO initiatives
  
  

Minimum Requirements

• What you'll need to succeed in this role
• 3+ years of experience in Conversion Rate Optimization, eCommerce Growth, or a similar role
• Proven experience working in DTC eCommerce environments
• Proven experience owning CRO initiatives and identifying, prioritizing, and executing high-impact tests
• Strong experience with A/B testing tools, methodologies, and experiment setup
• Hands-on experience creating and optimizing landing pages using page builders such as GemPages, PageFly, or similar
• Front-end knowledge and hands-on experience modifying Shopify product pages and web experiences
• Working knowledge of HTML, CSS, JavaScript, and Shopify front-end fundamentals
• Strong understanding of analytics and user behavior, using tools such as GA4, Triple Whale, Hotjar, or similar
• Experience optimizing AOV, checkout, upsells, and post-purchase flows
• Strong understanding of CRO principles, customer journeys, funnels, landing page structure, and user experience
• Strong analytical skills and ability to translate data into concrete optimization actions
• Ability to independently identify opportunities and determine what should be tested next
• Strong project management, collaboration, and communication skills
• High level of autonomy, ownership, and ability to prioritize based on business impact
• Ability to work independently in a fast-paced remote environment
• Excellent written and verbal communication skills in English (C1+ or equivalent)
  
  

Nice to have

• Experience with high-volume paid acquisition environments, particularly Meta and Google
• Experience in health, wellness, supplements, or similar consumer products
• Knowledge of direct-response marketing and conversion-focused copywriting
• Experience with tools such as ReConvert, CheckoutChamp, One Click Upsell, or similar checkout and post-purchase solutions
• Experience using AI tools to support landing page creation, CRO, experimentation, analysis, or growth initiatives
  
  

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