Senior Consumer Research Manager

Department: Market&Customer Experience Research

Location: Colombia

Description

As our Senior Consumer Research Manager, you will be the "voice of our passengers and drivers". This isn't about just running surveys; it’s about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.



Key Responsibilities

• Brand & Health Tracking: track inDrive’s performance against competitors globally.
• Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
• End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
• Agency Partnership: Source and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget.
• Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into "human stories" that drive business decisions.
  
  

Skills, Knowledge & Expertise

• Proven Expertise: 8+ years in a Consumer Insights or Market Research role (ideally on both agency and the client side in a global tech environment).
• Methodological Depth: Expert knowledge of U&A studies, segmentation, creative testing, and brand tracking.
• Storytelling: A unique ability to look at a spreadsheet and see a narrative. You don't just report "what" happened, but "why" and "what’s next."
• Global Mindset: Experience working across diverse cultural contexts and managing multi-country research projects.
• Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
• Proficient in Excel and PowerPoint
• Proficient in using data visualization tools (e.g. Tableau) and desired: making dashboards from scratch
• Proficient in using statistical packages (SPSS, R, or similar).
• Desired but not mandatory: experience using Google Suite, Slack, and Miro.
• Language: speaker and professional fluency in English.
  
  
  
  
  

Job Benefits

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.
  
  Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.