Marketing Analytics

Marketing Analytics Specialist

Location: Bogotá, Colombia (On-site)

Hiring Company: Allied Global

Employment Type: Full-time | Contractor

Compensation: US$2,200/month

Schedule: Monday – Friday | 9:00 AM – 6:00 PM EST

Language Requirements: Native/Professional proficiency in Spanish and Professional working proficiency in English

About the Role

Allied Global is looking for a Marketing Analytics Specialist to support a growing global marketing organization.

This position is ideal for professionals with strong marketing analytics, SQL, Power BI, and Salesforce experience who enjoy transforming complex marketing data into actionable business insights.

You'll partner with Marketing, Sales Operations, Business Units, and IT teams to improve reporting, optimize campaign performance, maintain data quality, and build dashboards that drive strategic decisions.

What You'll Do

Marketing Analytics & Reporting

• Analyze marketing and event performance data.
• Build and maintain executive dashboards using Power BI.
• Create weekly, monthly, quarterly, and ad hoc reports.
• Present insights and recommendations to business leaders.
• Monitor KPIs and identify performance trends.

Data Management

• Own and maintain marketing event data within Salesforce CRM.
• Perform data audits, cleansing, governance, and quality control.
• Manage data integrations between CRM, marketing platforms, and BI tools.
• Support reporting automation and data mapping initiatives.

Campaign Performance

• Analyze campaign effectiveness across digital marketing, web analytics, email marketing, and events.
• Improve campaign tracking and reporting processes.
• Perform customer segmentation and revenue attribution analysis.
• Recommend enhancements to the marketing analytics technology stack.

Required Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Analytics, or a related field.
• 3+ years of experience in one or more of the following roles:
• Marketing Analytics Specialist
• Marketing Data Analyst
• Marketing Operations Analyst
• Revenue Operations Analyst
• Strong SQL querying skills.
• Experience with Salesforce CRM reporting.
• Hands-on experience with Power BI or similar Business Intelligence tools.
• Experience analyzing marketing data, including:
• Digital Advertising
• Web Analytics
• Email Marketing
• Event Marketing
• Experience creating dashboards and KPI reporting.
• Customer segmentation and revenue attribution experience.
• Advanced Microsoft Excel skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously.

Preferred Qualifications

• Experience working with global teams.
• Experience handling large datasets.
• Statistical modeling experience.
• Marketing data governance.
• Reporting automation and analytics workflows.

Technical Skills

SQL

Power BI

Salesforce CRM

Marketing Analytics

Dashboard Development

Data Visualization

Marketing Reporting

Customer Segmentation

Revenue Attribution

Marketing Data Analysis

Campaign Performance Analysis

Data Governance

Advanced Excel