Digital Team Leader LATAM
As a highly-regarded high-tech unicorn company, inDrive has been making a positive global impact since 2013. Harnessing the power of innovative mobile technologies, our core product is redefining ride-hailing, while simultaneously introducing new business verticals that are propelling us toward becoming a super app. With our cutting-edge solutions and dynamic work environment, we provide a unique opportunity for individuals to contribute to our mission of combating injustice on a global scale.
We are looking for a Digital Team Lead to drive user acquisition and performance marketing across LATAM markets. This role is responsible for managing a team of UA managers, scaling paid channels, improving efficiency (CAC / ROI), and ensuring sustainable growth of new users across multiple verticals.
The ideal candidate combines strong hands-on performance expertise with team leadership and strategic thinking, and is comfortable operating in a fast-paced, data-driven environment.
Key Responsibilities:
- Own and drive user acquisition strategy across LATAM.
- Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs.
- Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).
- Continuously test new channels, creatives, and optimization approaches.
- Identify and unlock new growth opportunities across markets.
- Lead and develop a team of UA Managers (Junior → Senior).
- Set clear goals, KPIs, and development plans for the team.
- Own budget allocation across countries and channels
- Make data-driven decisions on scaling, reducing, or reallocating spend.
Skills, Knowledge & Expertise:
- 5+ years in performance marketing / user acquisition.
- Experience managing paid media budgets (6–7 digits monthly).
- Experience leading a team (or strong readiness to step into leadership).
- Experience with Google Ads (UAC / App campaigns), Meta Ads, TikTok Ads, Attribution tools (e.g. Appsflyer).
- Strong analytical skills (Excel / Google Sheets, SQL is a plus).
Job Benefits:
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Please note: final benefits may vary by location — country.
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