Account Manager – Media Buying (Lead Generation)

About Us:

At Vertu Agent, we are a high-performance, client-focused firm operating across several industries. We combine innovation, professionalism, and collaboration to deliver exceptional service. Our teams are empowered with the resources, training, and autonomy to exceed client expectations while growing professionally.

Our Culture:

We prioritize excellence, accountability, and continuous learning. Our environment is collaborative yet results-driven, celebrating initiative, problem-solving, and high-impact contributions. Top performers are recognized, mentored, and given opportunities to take on leadership responsibilities.

Position Overview

We are seeking a results-driven Account Manager – Media Buying to own paid acquisition strategy and execution across Google Ads and Meta (Facebook/Instagram) for lead generation campaigns. This role blends client relationship management with hands-on media buying — you'll be the strategic and technical owner of campaign performance for a portfolio of client accounts, translating business goals into scalable, cost-efficient lead flow.

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, Performance Max) and Meta Ads Manager (Facebook/Instagram) with a primary focus on lead generation
• Build and optimize campaign structures, audience targeting, ad copy, and creative briefs to maximize lead quality and volume
• Manage budgets across multiple accounts, reallocating spend based on performance data
• Conduct A/B testing on ad creative, landing pages, audiences, and bidding strategies
  
  

Performance & Analytics

• Monitor and report on core KPIs: CPL (cost per lead), CPA, CTR, conversion rate, ROAS, and lead-to-close rate
• Set up and maintain conversion tracking (Google Tag Manager, Meta Pixel/CAPI, UTM structures)
• Deliver regular performance reports with actionable insights, not just raw numbers
• Identify trends, flag underperformance early, and proactively recommend optimizations
  
  

Client & Account Management

• Serve as the primary point of contact for assigned client accounts, building trusted, long-term relationships
• Lead onboarding, strategy calls, and recurring performance reviews
• Translate client business objectives into measurable media buying plans
• Manage client expectations around timelines, budgets, and results
  
  

Cross-Functional Collaboration

• Partner with creative/design teams to brief and refine ad assets
• Work with landing page/CRO resources to improve funnel conversion
• Coordinate with sales or intake teams (for lead gen clients) to close the feedback loop on lead quality
  
  

Requirements:

Required Qualifications

• 3+ years of hands-on experience managing paid media campaigns specifically for lead generation (not just ecommerce/branding)
• Demonstrated proficiency in Google Ads (Search, PMax, Display) and Meta Ads Manager
• Strong working knowledge of tracking/analytics tools: Google Analytics (GA4), Google Tag Manager, Meta Pixel/Conversions API
• Experience managing multiple client accounts and budgets simultaneously
• Comfortable presenting performance data and strategy directly to clients
• Analytical mindset with strong Excel/Google Sheets skills for reporting and budget pacing
• Excellent written and verbal communication (English proficiency required for client-facing work)
  
  

Preferred Qualifications

• Google Ads and/or Meta Blueprint certifications
• Experience with CRM/lead management platforms (e.g., HubSpot, Go High Level, Salesforce)
• Familiarity with landing page builders and basic CRO principles
• Background in a media buying agency or performance marketing agency environment
• Experience with call tracking or lead scoring for quality attribution
  
  

What Success Looks Like (First 90 Days)

• Fully onboarded to assigned accounts with tracking audited and validated
• Consistent, on-time reporting cadence established with clients
• At least one optimization initiative launched (testing, restructuring, or budget reallocation) with measurable CPL/lead-quality improvement